Opening Up The Innovation Engine
Corporate and product identity is important in helping customers narrow options and make choices in a flooded marketplace (Malan and Bredemeyer, June 2005). Identity is a market simplifier. And it...
View ArticleThat Vision Thing
I get challenged on the question of vision. Is it management’s responsibility to come up with the vision, or the architect’s? Well, this is my push-back: the architect needs to be sure there is one....
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